Bruges isn’t just a postcard-perfect medieval city; it’s a living chocolate museum. Step beyond the lace shops and canals and you’ll find more than 50 artisan chocolatiers working within the city walls from historic family houses to bold new makers experimenting with cocoa origins and savoury pairings.
Bruges is often called the chocolate capital of Belgium. It’s here that pralines were refined, chocolate art was perfected, and cafés still serve steaming bowls of hot chocolate thick enough to stand a spoon in. This safari takes you straight into the cobbled heart of Bruges, where chocolate is celebrated as culture.
How This Safari Works
Your day begins in the Markt square, with the bells of the Belfry as our soundtrack.
From there, we weave through narrow streets and hidden courtyards, tasting, learning, and meeting the people who keep Bruges’ chocolate traditions alive.
At each stop, you’ll sample useing my five-sense tasting method Look, Touch, Listen, Smell, Taste to explore pralines, ganaches, single-origin bars, and even savoury cocoa surprises.
Expect stories of smugglers and monks, cocoa trade routes, and the secrets of Belgian couverture.
Along the way, I’ll challenge you with mini “Safari Challenges”: spot a cocoa press in an old guildhall, identify spice notes in a truffle, or tell the difference between origin chocolates blindfolded.
What’s Included
Guided full-day walk through Bruges’ most important chocolate districts
Tasting flights at award-winning artisan chocolatiers
Entry to a chocolate museum or demonstration kitchen
Hands-on mini workshop: tempering or praline filling (subject to schedule)
Safari challenge card with tasting notes to take home
Time to explore Bruges’ canals, squares, and hidden corners
Highlights of the Bruges Chocolate Safari®
Old Guild Secrets hear how medieval guilds controlled sugar and spice imports.
Artisan Visits from century-old praline houses to daring bean-to-bar makers.
The Hot Chocolate Ritual learn why Belgians serve their chocolate drink with melting drops on the side.
Savoury Cocoa discover how chefs in Bruges use cocoa in stews, sauces, and beer.
The Belfry Bells finish the day with pralines on the square as the carillon plays overhead.
Practical Bits
Duration: approx. 6–7 hours, including breaks.
Walking distance: 3–4 km over cobbled streets (comfortable shoes recommended).
Group size: 6–30 (private groups available on request).
Dietary needs: Vegetarian options available; please advise for allergies.
Weather: Tours run in all seasons; Bruges is beautiful in rain or shine.
Meeting point: Markt Square, Bruges (easy to reach by train from Brussels, Ghent, or the Eurostar).
Book Your Bruges Chocolate Safari®
Step into Bruges’ chocolate story with Coeur de Xocolat. Whether you’re a chocolate lover, a history explorer, or a chef seeking flavour inspiration, this safari is a journey through taste, time, and tradition.
Enquire now to reserve your place on the next Belgium Bruges Urban Chocolate Safari®.